Six Thinking Hats is a book composed by Edward de Bono, a physician by profession. The book is a profound insight on the mechanism behind thinking. In this theory, de Bono pens down his understanding on the thought process and coherently segregates each degree into a coloured-hat. His advocacy primarily aims to educate people on the psychology involved while one comes across or confronts a certain situation.
Edward introduces his readers to the concept of ‘Lateral Thinking’, which stresses on unconventional approaches to solve a problem. He then lays much emphasis on ‘Parallel Thinking’ that deals with diverse and adverse approaches to a given complication. Six Thinking Hats has its rudiments derived from these theories and is an explanatory essay of the varied approaches. Edward cleverly brings out the six modes of thinking in the form of hats for an easier comprehension of the subject. This theory has chiefly found importance in the fields of marketing, law, mathematics et cetera.
The thinking hats come in six colours, which are white, yellow, red, black, green and blue.
The white hat denotes a white paper (data and information) while the red hat respresnts emotion. The yellow hat is for positive views and the black one relates to caution. Finally, the blue hat is for process control and the green hat stands for creative thinking. This theory encourages a person to befit all the hats when and where the situation demands. Although logical reasoning cannot be neglected, Bono’s intention is to combine logic and creativity to channel a unique articulation, which is yet rational.
Edward de Bono’s thesis can be directly related to marketing and is prudent to do so. Parallel Thinking measures the versatile character of a marketer, and this book implements the concept to meet marketing necessities. A marketer is more likely to relate themselves to the citations provided by the author, and may feel enlightened when they reach the last period.
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